KM Dealer Benefits
Benefits of a Kelly-Moore Dealership
Selling Kelly-Moore Paint products will provide your business with many benefits that could result in greater sales and profits.
An Established Brand Terms of Sale
Full Line Access Sundry Inventory
Product Innovation Co-Op Money
Green Paints Personal Service
Contractor Focused Aftermarket Support
Color Management Training
- An Established Brand - the well-known Kelly-Moore Paints brand was established in 1946 by Bill Moore and the legacy products have steadily improved with advancing formulations over the years. Kelly-Moore has a prestigious history within the paint business and over many years has built the industry reputation as a quality manufacturer with very consistent production, great service and fair practices. The K-M brand is a trusted brand among professional paint users. If you are looking to attract painting contractors to your store location or provide outstanding quality and reliability for your DIY customers, start with a brand they know and trust - Kelly-Moore Paints.
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- Full Line Access - A dealership can have access to all paint and coating lines offered at Kelly-Moore Paints. The same paints that are sold in the K-M Stores can be available through a dealership location with few restrictions. Please understand however, some of the more sophisticated industrial coatings however, may require additional equipment, experience and training for safe handling and application.
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- Product Innovation - as a California based manufacturer, Kelly-Moore must maintain and improve all formulations well in advance of the strict air-quality regulations. The laboratories constantly look to the future resin applications for advanced characteristics to improve performance, application or market acceptability. Kelly-Moore will not introduce new technologies, unless we are certain these paints will perform at a higher level in the field. As a dealer of Kelly-Moore Paints, your store will have access to all technology advancements as we bring them to market.
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- Green Paints - Kelly-Moore has offered several lines of paint that are environmentally responsible, as this market demand continues to grow in this segment and appears to be here-to-stay. Our Enviro Coat and Green Coat lines are now high-performing Zero-VOC paints, and the eCoat Recycled Paints are a very high-quality recycled product alternative. With these products and more, Kelly-Moore put our "Earth First", without sacrificing the performance demanded by the professional user.
Many manufacturers have attempted zero-VOC formulation technologies, but we felt the field performance of these paints were lacking, until some break-thru formulations introduced recently at K-M. We have been instrumental in the development of Zero-VOC colorants as well, to be operational in 2009-2010. eCoat Recycled Paints is re-manufactured in our Sacramento facility and offers 16 ready-mixed colors in three sheens for interior or exterior application - recycled paints re-made by paint people, at Kelly-Moore.
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- Contractor Focused - With 68% of the Kelly-Moore annual sales volume attributed to painting contractor purchases and approximately 88% of total volume from professional users in general, you can easily see that Kelly-Moore is dedicated to the professional markets - this is what brought us to the dance!
Kelly-Moore Paints, the Painter's Paint Store, is well known in the West amongst professional contractors, and brand availability may generate additional contractor trade for your store. The K-M sales reps understand the needs of most customer types and can give good advice pursuing these segments. As a K-M Paint Dealer, your sales will benefit from the services that we offer to the trades - we can show you the standard practice for various situations and services, and how to separate your business from the competitors.
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- Color Management - All color formulas are provided to you and tinting, shaking, or even color matching computer equipment can be purchased at Kelly-Moore's landed costs - you pay, what we pay. Some color tools will be supplied to you with your initial purchases, but all color tools will become available to you as a Dealer of Kelly-Moore paint products. Our Color Studio services can be accessed to help land larger projects needing color applications for decisions.
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- Terms of Sale - Kelly-Moore dealerships receive the use of sixty-day open charge accounts, with approved commercial credit. The invoicing and statement process is simple and free of errors. In many instances, our paints will be sold before the bill becomes due.
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- Sundry Inventory - A Kelly-Moore dealership has access to all sundry items inventoried at the K-M warehouses in case-lot quantities. If it's in our warehouses, you can get it! Many sundry items in a variety of categories are K-M private labeled, and can be added to your paint orders by the case. We negotiate in most cases, to offer a good/better/best selection, and includes professional brushes and covers, caulking and patching materials, masking tapes and films, drop cloths and putty knives, and many more standard sundry items used to make the project go smoothly. Use this sundry purchasing feature to buy only the quantities you need, while improving your inventory turns.
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- Co-Op Money - All paint purchases earns an additional rebate that can be used against your account balance, or to purchase marketing materials to further your business. The CO-OP percentage will vary based upon your pricing requirements and annual volume. We will provide you with the K-M logos and example ads to be used in local advertising efforts.
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- Personal Service - Our sales representatives also service the painting contractors and other professional trades. They have spent years in the K-M store system and now manage territories with direct contact with painting contractors, schools, hospitals, apartments, and many other customer types. Benefit from their paint and service experience to grow your market segments.
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- Aftermarket Support - You have access to Kelly-Moore's Mr. Paint reference service available at 1(888) Mr-Paint, or connect through the Kelly-Moore website at www.kellymoore.com , or directly at mrpaint@kellymoore.com. Mr. Paint can answer most technical or paint application questions regarding any Kelly-Moore products and provide great information for a successful project.
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- Training - The same training materials developed for our store sales people is available to your store clerks. These training materials would include basic to advance paint studies, application tools and sundries, and proper customer service techniques.
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